Advertising Technology
DOmedia
Out-of-Home Advertising Platform for Media Buyers and Sellers
QStart Labs has deployed a team of engineers embedded within DOmedia's technology organization, contributing to their industry-leading platform that connects advertising agencies with out-of-home media inventory across the United States and Canada. Our team works on platform development, API integrations, and new product initiatives including the BillboardsIn consumer marketplace.
About DOmedia
DOmedia is the leading software provider for the out-of-home (OOH) advertising industry, operating since 2007. Their platform connects media buyers at major advertising agencies with outdoor advertising inventory from over 1,200 media companies.
The company offers software solutions for both sides of the OOH marketplace: agency software for professional media buyers managing large campaigns, and sales software for media companies managing inventory, pricing, and transactions. DOmedia also operates BillboardsIn, a subsidiary platform that connects small businesses with local out-of-home advertising options.
Markets Served
The Challenge
Supporting a platform at the center of the OOH advertising industry requires handling complex data and diverse stakeholder needs.
Large-Scale Data Management
The platform manages inventory data from 1,200+ media companies with millions of advertising locations, requiring robust data architecture and fast query performance.
Complex Integrations
Media buyers and sellers use diverse systems, requiring flexible API integrations and data synchronization across multiple platforms and formats.
Real-Time Analytics
Agencies need instant access to campaign performance, inventory availability, and market insights to make timely buying decisions.
Multi-Stakeholder Workflows
The platform serves agencies, media companies, and advertisers — each with distinct workflows, permissions, and reporting requirements.
Our Solution
Our deployed team contributes across multiple areas of DOmedia's platform and infrastructure.
Platform Development & Enhancement
Our engineers work as part of DOmedia's technology team, building new features and improving existing functionality to support the growing demands of the OOH advertising industry.
- Feature development for agency and sales software products
- Backend services using Java and Spring framework
- Database optimization for MariaDB at scale
- RESTful API development for partner integrations
- Performance tuning for data-intensive operations
BillboardsIn Platform Architecture
QStart Labs helped architect BillboardsIn, DOmedia's subsidiary platform that democratizes outdoor advertising by connecting small businesses with local billboard and OOH advertising options.
- Platform architecture design for consumer marketplace
- Interactive map-based inventory search and discovery
- Self-service campaign booking and checkout flow
- Integration with DOmedia's core inventory systems
- Responsive design for desktop and mobile users
API & Integration Services
Developed and maintained APIs that enable DOmedia's platform to connect with advertising agencies, media companies, and third-party data providers.
- RESTful API design and implementation
- Data synchronization with media company systems
- Third-party analytics and reporting integrations
- Secure authentication and authorization
- API documentation and developer support
Hybrid Infrastructure Support
DOmedia operates a hybrid infrastructure with resources hosted at a managed service provider in the Columbus metro area alongside AWS cloud services. Our team supports both environments.
- Managed hosting environment maintenance
- AWS cloud service configuration
- Database management and performance tuning
- Application deployment across environments
- Security and compliance implementation
Technology Stack
We work within DOmedia's established technology stack.
The Results
DOmedia continues to lead the OOH advertising software industry.
Key Takeaways
Embedded Team Model
Deploying engineers directly into DOmedia's team enabled deep collaboration and faster delivery than a traditional agency relationship.
Scale Requires Planning
Working with data from 1,200+ media companies reinforced the importance of thoughtful database design and query optimization.
New Product Development
Helping architect BillboardsIn demonstrated our ability to contribute to strategic initiatives beyond day-to-day platform maintenance.
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